purchase custom essay, buy persuasive term paper, order essay

A research plan for a strategic pitch on an ISP account (by an advertising agency).

Title: A research plan for a strategic pitch on an ISP account (by an advertising agency).
Category: /Business & Economy/Marketing and Advertising
Details: Words: 1765 | Pages: 6 (approximately 235 words/page)
A research plan for a strategic pitch on an ISP account (by an advertising agency).
Client:PCCW Product:Netvigator (www.netvigator.com) Background Netvigator is an Internet Service Provider (ISP) by PCCW, it has a number of subscription-based services for users who pay an additional charge. Target subscribers for such 'premium' services are their broadband subscribers. PCCW is developing strategic alliances with potential providers to supply more added value services to its users. Current Situation Revenues from the 'premium' services have not met forecasts. PCCW is uncertain of the reasons …showed first 75 words of 1765 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 1765 total…Positioning of PCCW and Netvigator as the premium brand which is valued for money is appealing to customers. 3.Existing clients of 'premium' service stop using the service because of the high price. 4.It is difficult to recruit new clients due to the high subscription fee. 5.Price is the major concern for considering whether or not to subscribe the 'premium' service. 6.Promotion for Netvigator alone is enough, but promotion for 'premium' services by Netvigator is insufficient.

Need a custom written paper?
Buy a custom written essay and get 20% OFF the first order
Service Features
  • 275 words per page
  • Font: 12 point Courier New
  • Double line spacing
  • Free unlimited paper revisions
  • Free bibliography
  • Any citation style
  • No delivery charges
  • SMS alert on paper done
  • No plagiarism
  • Direct paper download
  • Original and creative work
  • Researched any subject
  • 24/7 customer support