A Cultural Assessment of the Walt Disney Company

Experiencing the Disney Way: A Cultural Assessment of the Walt Disney Company The Walt Disney Corporation, modeling itself as one of the premiere customer service organizations, has established itself by creating a healthy, dynamic corporate culture, adapted to their worldwide audience. Rick Johnson (1991) declares "[t]here are four key business strategies used at Disney; the culture is the key, knowing your audience, empowering the cast, and delivering quality service." The employees at Disney are nurtured, …showed first 75 words of 2120 total…

…showed last 75 words of 2120 total…The Business of Magic. Retrieved from <Tab/>http://www.mouseplant.com Savedisney.com (n.d.). Foundations for the Disney Business. Retrieved from http://www.savedisney.com/vision/foundations_for_business.asp The Walt Disney Company. The Walt Disney Company's Annual Report, (n.d.). Retrieved from http://www.disney.go.com The Walt Disney Company. The Walt Disney Company Book 2003 (n.d.). Retrieved from http://disney.go.com/corporate/investors/financials/factbook/2003/