A marketing plan for marketing a U.S. product in a foriegn country. Swiffer/Mexico

Since the introduction of the North American Free Trade Agreement in 1994, trade between the United States and Mexico has grown an average of 11 percent a year (http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estim). It would be beneficial for a company to decide to market a new product in Mexico over other countries. The benefits are many because of the easy access to the country and the vast knowledge of Mexico. …showed first 75 words of 969 total…

…showed last 75 words of 969 total…site: http://www.netmba.com/marketing/mix/. Procter & Gamble, (2004). Home Made Simple. Retrieved Dec. 11, 2004, from Swiffer Web site: http://www.homemadesimple.com/swiffer/usenglish/index.shtml. United States Trade Representative, (n.d.). Mexico. Retrieved Dec. 11, 2004, from http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estim. U.S. Department of State, (n.d.). Background note: Mexico. Retrieved Dec. 11, 2004, from Mexico (09/04). Web site: http://www.state.gov/r/pa/ei/bgn/35749.htm.