An empirical case study into the Tea Market

Tea is one of the most popular hot beverages in the world and the demand is always increasing day by day. Tea is drunk by hundreds of million people around the world in every continent and the amount drank everyday is on a colossal scale. The market is ever increasing and there are no shortages of tea manufacturers. Today there are only a handful of tea producers that actually dominate the market i.e. PG …showed first 75 words of 775 total…

…showed last 75 words of 775 total…many countries, they have to compete against other national companies this require a lot promotion and market research. Every country has different tastes in order for Brook Bond to compete successfully they would have to adapt into every country. A good example is UK PG Tips, the tea leafs are from India as that is the taste the British prefer, Brazil on the other hand prefer Brazilian tea leafs as that is taste they prefer.