An investigation into strategic marketing models and processes using British Airways' Concorde.

An investigation into strategic marketing models and processes using British Airways' Concorde. Author: Neil Cogdell Report: Marketing assignment Module: Marketing Management Module Tutor: Reshad Ghoorun Course: Diploma in Management Studies Awarding Bodies: Thurrock and Basildon College Anglia Polytechnic University Date 13th January 2004 Contents Page 1.0<Tab/>Introduction<Tab/>2 1.1<Tab/>Information used for Concorde marketing strategy<Tab/>2 2.0<Tab/&…showed first 75 words of 4859 total…

…showed last 75 words of 4859 total…and an honest assessment of the risks. (Tutor 2U 30/12/2003) Time Is Money! How much is 4 hours of your time worth to your business, your job and you? Urgent Meeting in New York? Arrive in 8 hours on any other aircraft Arrive in 4 hours on Concorde Use technology? But Net meeting allows for misinterpretation Being there wont! Being there works! Concorde "Whilst Concorde flies, the sun will never set on part of Britain" © 2004 NC