Analysis of Corona's marketing campaign and how it varies from one media to another. Writen for University of Phoenix MKT 421.

Week Four Individual Assignment: Promotional Mix Company: Corona Product: Corona Extra Methods analyzed: Print, Television, Internet ·<Tab/>Print ad: o<Tab/>Magazine ad showing two bottles of Corona sitting on a tropical beach. One bottle is full, and has the tag line, "high tide," while the other is empty and has the tag line, "low tide." o<Tab/>Promotional message …showed first 75 words of 718 total…

…showed last 75 words of 718 total…Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/>Overall, Corona's marketing campaign flows very well from one medium to the next; the theme and message are always the same: get out of the ordinary, harried everyday life, to a tropical beach that's relaxed and inviting.