Appeals of the Smirnoff Vodka Advertisement

Every year, companies spend billions of money to promote their products on advertising. Realizing that successful advertising stimulates sales of products directly, advertisers present the excellence of their products to consumers by all possible means. Some magazines even contain more advertisements than contents. Gradually, consumers feel tired and become resistant to tons of similar advertisements around them. How do advertisers highlight their product and catch consumers' attention among hundreds of competitors? Some of them abandon …showed first 75 words of 1196 total…

…showed last 75 words of 1196 total…be effective? Will consumers lose confidence with advertisements because they do not match the real natures of the products? More than that, consumers may be mistaken by this kind of advertisements, which give them unachievable expectations for the products. Thus advertisements no longer give readers information about the product, however, becomes an evil tool which fakes consumers buying their products. <Tab/><Tab/><Tab/>