B2B/B2C Marketing

Conducting business via the internet continues to expand at an extremely rapid proportion. In fact, e-commerce is growing at a phenomenal rate. According to Forrester Research "17 million households shopped online by the end of 1999, spending an average of $1,167 per household. By 2004, that number is expected to grow to 49 million households spending an average of $3,738 each (cited by the Institute for Policy Information, n.d.). The internet business owner needs to be able to determine the …showed first 75 words of 1437 total…

…showed last 75 words of 1437 total…secret of International Marketing: It's all local. , Retrieved 04/23/06, from http://www.b2bmarketingtrends.com/abstract.asp?id=198&groupid=10 Matthews, Merrill (03/20/2000). Should We Tax the Internet?. IPI Policy Report, 152, Retrieved on Retrieved on April 22, 2006, from http://www.ipi.org/ipi/IPIPublications.nsf/PublicationLookupFullText/F3CBB69117567F48862568A300777BDA Schneider, G. (2004). Electronic Commerce: The Second Wave. 2nd ed. Boston: Thomson Learning, Inc., Retrieved on April 22, 2006 from https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader.h