Brand evaluation of Tata motors.

Company Background: Profile. Tata Motors is India's foremost, and only fully integrated, automobile manufacturer. Established in 1945 as the Tata Engineering and Locomotive Company to manufacture locomotives and other engineering products, the company is today among the world's top 10 producers of commercial vehicles. Tata Motors, previously known as Tata Engineering, is one of the biggest and most prominent companies in the Tata Group, with an annual turnover of US$ 1.8 billion in 2001-02. Area of Business Tata …showed first 75 words of 1602 total…

…showed last 75 words of 1602 total…what benefits they are going to extract from that car in terms of quality, service, economy and speed. Refrences: ·<Tab/>www.icfai.org/icpe/study@icfai/jan03/34_JAN.htm ·<Tab/>cars.tatamotors.com/sitemap.asp ·<Tab/>cars.telcoindia.com/insurance.asp ·<Tab/>www.carrentals-india.com/indica-tata-mid-size-small-car-rentals-india-reservation.html