Branding and eCommerce

Table of Contents Table of Contents<Tab/>2 Introduction<Tab/>3 Marketing Strategies<Tab/>3 Retaining Customers and Building Brand Loyalty<Tab/>4 Strategic Alliances<Tab/>7 Opportunities and Threats<Tab/>7 Conclusion<Tab/>9 Bibliography<Tab/>9 Introduction In the few years that internet shopping has been around in Australia …showed first 75 words of 1859 total…

…showed last 75 words of 1859 total…have kept innovating, not just with the functionality provided on their website but also by evolving their business model to keep up with the changing markets. Bibliography http://www.fastlook.com.au/ibs/Marketing/wishlist.htm, Visited 11/04/2003 http://www.abs.gov.au/ausstats/abscensus2.nsf/0/2D803766A4B77E8FCA256CB70002F930?Open&Highlight=0,ecommerce, Visited 11/02/2004 Kotler, P., Brown, L., Adam, S. & Armstrong, G. 2004, Marketing: Edition 6, Pearson Education Australia, Frenchs Forest.