CRM at Moore Medical Corporation - Response to questions about Harvard Business Review Case #9-601-142 Moore Medical Corporation.

Question 1: (a) Which new info system (CRM, ERP, etc), if any, should Moore purchase? In 2001, Linda Autore, CEO of Moore Medical Corporation, was faced with several significant company-wide problems that needed addressing. Each problem posed a specific challenge for Autore. For example, share of wallet of current customers was not close to 100% due in part because the company did not offer capital goods, also split shipments were an issue due to excess cost and wasted …showed first 75 words of 3687 total…

…showed last 75 words of 3687 total…this coming year. Moore Medical took a risk in spending such a considerable amount of cash on this website but the investment should pay off within the first year, assuming website incomes of $544,732 per month. Autore credited the company with "a strong tradition of accurately and quickly filling customer orders" and this investment promises to continue this tradition in the future (1). *all references are from Harvard Business School Case Study #9-601-142 Moore Medical Corporation