Case Study-Cooper Tire and Rubber Company

Introduction "Cooper Tire & Rubber Company, founded in 1914, specializes in the manufacturing and marketing of rubber products for consumers. Products include automobile, truck and motorcycle tires, inner tubes, NVH control systems, automotive sealing, and fluid delivery systems." (http://www.coopertire.com/about/). The case study on Cooper mainly concentrates on the tire industry, and Therefore the following analysis will be based on this. Cooper Tire & Rubber co. has enjoyed much growth and …showed first 75 words of 2489 total…

…showed last 75 words of 2489 total…amp;lt;Tab/>366900<Tab/>16.07 Michelin<Tab/>17505<Tab/>216000<Tab/>12.34 Bridgestone<Tab/>9145<Tab/>129900<Tab/>14.20 Cooper<Tab/>4300<Tab/>126000<Tab/>29.30 Continental/General<Tab/>4509<Tab/>87600<Tab/>19.42