Case Study Report-GM on Star

ABSTRACT<Tab/>4 PART ONE INTRODUCTION<Tab/>4 1.1 HISTORY OF GM COMPANY<Tab/>4 1.2 ONSTAR PRODUCT<Tab/>5 1.3 CASE OVERVIEW<Tab/>5 1.3.1 THE KEY DECISION THE PROJECT TEAM MADE IN 1997 ARE:<Tab/>5 1.3.2 ACHIEVEMENT TILL 2002<Tab/>6 1.3.3 EVALUATION OF DECISIONS OF 1997<Tab/>6 PART TWO KEY PROBLEMS<Tab/&…showed first 75 words of 5700 total…

…showed last 75 words of 5700 total…Paul and W. Rhett (2004) "Services Marketing- An Asia-Pacific and Australian perspective", Prentice Hall. L. L. Berry & M.S. Yadav (1996), " Capture and communicate value in the pricing of services", Sloan Management Review, Summer 1996, pp. 41-50. Telecomgroup (2001). "Telematics: How Economic and Technological Forces Will Shape the Industry in the U.S." Referenced Web Sties: www.gm.com www.onstar.com www.ciber.com www.bea.gov www.post-gazette.com www.autoblog.com www.auto.163.com (2005)