Case Study: Tylenol Rides it Out and Gains a Legacy.

In October of 1982, Tylenol, the leading painkiller medicine in the United States at the time, faced a tremendous crisis when seven people in Chicago were reported dead after taking extra-strength Tylenol capsules. It was reported that an unknown suspect/s put 65 milligrams of deadly cyanide into Tylenol capsules, 10,000 more than what is necessary to kill a human. The tampering occurred once the product reached the shelves. They were removed from the shelves, infected with cyanide …showed first 75 words of 580 total…

…showed last 75 words of 580 total…the media could have easily destroyed Tylenol's reputation permanently. By creating a public relations program that both protected the public interest and was given full support by media institutions in the US, Johnson & Johnson was able to recover quickly and painlessly from possibly the greatest crisis ever to hit the pharmaceutical industry. Reference: Public Relations Practices: Managerial Case Studies and Problems A. Center & P. Jackson Prentice Hall, 2003 Upper Saddle River, NJ