Case study on Home Depot.

Executive Summary Home Depot's company stated vision is described in the case as "to be one of the most successful retailers in the next millennium" which is further defined by Home Depot's management as "the most successful retailers... will be those, among other things, can effectively profitability extend their reach to global markets". Management at Home Depot also states that they plan to take the existing success in areas where they have a base business …showed first 75 words of 1148 total…

…showed last 75 words of 1148 total…competitors will have an edge over in the Business Professional market share of which they only have 4% of the $265 billion dollar market. Conclusion I believe that Home Depot can reach both of their goals, to expand globally and to also capture a larger share of the Business Professional market, but I feel that they should accomplish these goals by using existing resources to tap into the new market and to expand globally through joint ventures.