Channel of Distribution Analysis of Dell & HP.

I. Executive Summary. Channels of distribution are critical to the success of a manufacturer. A well designed channel creates time, place and ownership utility for the consumer and can augment the manufacturer's product. Distribution channels may move product directly from the manufacturer to the consumer, or make use of intermediaries between the manufacturer and the consumer. This report consists of two parts: Part 1 explains some of the major concepts relating to distribution channels, and Part 2 …showed first 75 words of 3084 total…

…showed last 75 words of 3084 total…Effective Supply Chains." Harvard Business Review, Mar 1, 2005 McCaffery, Richard. (1999). "Compaq Gets Lean With Distributors." [online]. Available from: http://www.washingtontechnology.com/news/14_4/federal/546-2.html, July 7, 2005 Pelton, Lou. Strutton, David. Lumpkin, James. "Marketing Channels: A Relationship Management <Tab/>Approach." McGraw-Hill Irwin, 2002. Ramstad, Evans. "Computer Savvy: For Dell, Success In China Tells Tale Of Maturing Market" The Wall Street Journal, July 5, 2005 Rangan, V. Kasturi. Bell, Marie. "Dell Online." Harvard Business Review, Mar 2, 1998