"Compare how products and or people are represented in advertisements. Refer to two or more examples which you have studied. Use at least one past advertisement and one recent advertisement."

As I am going to explain to you in this essay, the representation of products and people in advertisements has changed dramatically. I can successfully reach this conclusion by looking at two adverts in particular, one advert made in 1945 and one on the Weetabix website from 2003/2004. By comparing the two 'Weetabix` mediums I hope to prove that advertising companies have changed their strategies over the last 59 years to suit the relative circumstances. Both the print …showed first 75 words of 587 total…

…showed last 75 words of 587 total…Research tells me that the expenditure of the Weetabix is now mainly concentrated on the television medium. In general the messages and values have not changed for Weetabix as the product is still represented as a cereal of nutrition and healthiness. The representation of products and people has understandably changed slightly to fit in with the niche target audience but on the whole I feel that the basis of Weetabix is still unchanged and original.