Competing with Dell

MATCHING DELL Dell has enjoyed rapid growth from its modest beginnings in a dorm room. Their success can be attributed to a highly effective strategy, which all five elements of Hambrick and Fredrickson's strategy diamond framework reinforcing each other. The arena's in which Dell operates are well defined: the company sells computers directly to customers. It serves primarily corporate customers and offers high-performance PC's at relatively low prices. Dell's geographic scope is worldwide, or at …showed first 75 words of 614 total…

…showed last 75 words of 614 total…and of high technical quality that can be procured quickly and conveniently. Or consider the logical fit between the company's differentiators and vehicles - providing PC's that are regarded as very reliable and of high technical quality that can be procured quickly and conveniently requires a very intricate execution, which can be achieved far better through internal development rather than through acquisitions. These alignments, along with others, help account for Dell's rapid growth continued success.