Critically analyse three web sites and explore how they use the internet's unique characteristics to market their products. Describe the critical elements of the web site design.

The Critical Analysis of Websites Introduction With over 7.8 million Australians online, the Internet is becoming a mainstream medium. By 2005 the percentage of Australians online will increase to 60%. (Jupiter, Media Metrix, ABS). This increasing interest has attracted a whole new means of marketing. This assignment will critically analyse three web sites. It will explore how they use the Internets unique characteristics such as interactivity and interest to market their products and what critical elements of web …showed first 75 words of 4425 total…

…showed last 75 words of 4425 total…DiNucci D. (1997). Elements of Web Design, Peachpit Press, California Tapley R. (1999). Who's Afraid of Web Page Design? Morgan Kaufmann, USA Williams R., Tollett J. & Rohr D. (2002). Web Design Workshop, Peachpit Press, California Perrott B. (2000). Towards an Internet Marketing Effectiveness, Working Paper 4/00 Uni. Of Tech. Australia http://ninemsn.com.au/ http://www.dicksmithfoods.com.au/ http://www.bhpbilliton.com/ http://www.netguide.com.au/useful_stuff/tutorials/ http://www.ewebdesign.com.au/index2.html/