Culture and it's impact on the business world.

International Environment of Business (IB 2180) Culture's influence, the market impact Introduction Culture consists of specific learned norms based on attitudes, values and beliefs which exist in every society. Attitudes and values differ from one country to another resulting in different cultural norms. Therefore, whether it be selling products or organizing, financing and managing its global operations, these differences will affect every firm operating on a global basis. Impact The cultural impact on international management is …showed first 75 words of 1655 total…

…showed last 75 words of 1655 total…Strategy and Behavior. Boston: McGraw Hill (2003) 5.<Tab/>Kotabe, M. Helsen, K. Global Marketing Management. New York: Wiley (2001) 6.<Tab/>Neal, M. The culture factor: cross national management and the foreign venture. Basingstoke: Macmillan (2001) 7.<Tab/>Czinkota, M.R., Ronkainen, I.A. International Marketing. Fort Worth: Dryden Press (1990) 8.<Tab/>Keegan, W.J. Global Marketing Management. Upper Saddle River, N.J.: Prentice Hall (2002)