Daimler-Chrysler: Merger of Equals or Global Fender Bender?

What prevented Daimler-Chrysler from achieving the promised synergies? Daimler-Chrysler had two different people with two different management philosophies operating the same company. The fundamental differences in management, operational and decision making styles caused a significant discord between the Germans and the Americans. As with any merging of companies, there were going to be different corporate cultures, and in particular different national cultures, into the new corporation. The national culture of a company is an integral …showed first 75 words of 1236 total…

…showed last 75 words of 1236 total…Mescon, M.H, Bovee, C.L, & Thill, J.V. (2002). Business Today. New Jersey: Prentice-Hall. MCN International . (2003). Schrempp Defends Daimler-Chrysler Deal as 'Merger of Equals'. Retrieved May 5, 2004 from the World Wide Web. http://www.channelnewsasia.com/stories/afp_world_business/print/61309/1/.html American City Business Journals. (2003). Pension Fund Wins $300M in DaimlerChrysler Settlement. Retrieved on May 6, 2004 from the World Wide Web. <Tab/>http://www.bizjournals.com/tampabay/stories/2003/08/18/daily46.html