Dansk Design Limited

DANSK DESIGNS LIMITED *It will probably be educationally most effective if the student works out his/her analysis before reading this one. DIAGNOSIS The strategy of Dansk appears to be to maintain a growth in earnings from 15 to 20%. It is assumed that to maintain this level of growth a wide range of new products, to be marketed under the title, "Dansk Gourmet Designs Ltd.," will be needed. Ted Nierenberg, the owner of Dansk, has expressed …showed first 75 words of 792 total…

…showed last 75 words of 792 total…In this respect, I would suggest trying to distribute through wholesalers because a 500 retail distribution system will be too restrictive. This would enable the salesman to concentrate solely on the high-priced products. I would also suggest the continuation of heavy advertising expenditures through "Bride" magazine or "Woman's Day" etc. In substance, Dansk has to be prepared for a different marketing strategy because they are selling a slightly different product to a different range of customers.