Deception in Advertising: Volvo's "Bear Foot" Misstep

Executive Summary. When making ethical decisions, I usually use the Virtue Approach. Before making any ethical decision, this approach requires you to first ask what kind of person should you be (Velasquez, Andre, Shanks, J., & Meyer, 2005b). This method assumes that there are particular ideals that we should strive towards. One question I believe should be asked when talking about deception is, 'Is the company, in question, practicing Corporate Social Responsibility (CSR)?' …showed first 75 words of 1507 total…

…showed last 75 words of 1507 total…gt;from http://www.scu.edu/ethics/practicing/decision/framework.html Velasquez, M., Andre, C., Shanks, T., J., S., & Meyer, M. J. (2005b). Thinking ethically: a <Tab/>framework for moral decision making. Markula Center for Applied Ethics. Retrieved <Tab/>September 23, 2005, from http://www.scu.edu/ethics/practicing/decision/thinking.html <Tab/> <Tab/> <Tab/>