Define three modes of entry of companies entering foreign markets. Analyse the advantages and disadvantages of these methods.

Since the latter part of the twentieth century, there has been a trend towards globalization in business. This involves firms deciding to enter foreign markets. Firms can choose between several possible modes of entry. This essay will describe three: turnkey projects, franchising and joint ventures, discussing the strengths and weaknesses of each. Firstly, turnkey projects. These normally involve a firm going to another country and being contracted by a firm there to set up a …showed first 75 words of 1217 total…

…showed last 75 words of 1217 total…H Holt, K. W Wiggington, International Management, 2nd Edition, Harcourt College. oe M. Mendenhall, B. J Piquett, D. Ricks, Global Management, 1st Edition, Blackwell. oe C. W. L Hill, International Business: Competing in the Global Marketplace, 3d Edition, McGraw Hill. oe D. A Ball, W. H McCulloch, Jr, International Business: The Challenge of Global Competition, 8th Edition, McGraw Hill. oe H. V Wortzel, L. H Wortzel, Global Strategic Management, 2nd Edition, John Wiley & Sons.