Distribution of Virtual Marketing

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…showed last 75 words of 577 total…offer upscale items at hefty discounts. Because of the interactive facet to digital marketing Wal-Mart will be able to count the value of the advertising as they have not been able to do in the past with print ads. When a consumer sees something they wish to purchase they just put a request in for the product, pay via credit card and the product arrives forty-eight hours later, thanks to UPS (Discount Store News, August 1996:1).