Ethical Issues Surrounding Marketing to Children.

Ethical Issues Surrounding Marketing to Children The ancient Code of Hammurabi banned sales to or purchases from a minor without a contract and witnesses, making such an act punishable by death (Duhaime, 2003). Today's society rarely questions the ethics of advertising and selling to minors, and marketers are no longer considered thieves for their actions. The federal government, the federal courts, and individual citizens have taken a growing interest in the ethics of marketing to minors …showed first 75 words of 1476 total…

…showed last 75 words of 1476 total…-03-21-colored-foods.htm Kaplan, David. (1997, August 4). Caped Crusader. Newsweek. 68-69. McNeal, James. (1992). Kids as Customers: A Handbook of Marketing to Children. New York: Lexington Books. Raphael, Murray. (1993). Are You Kidding. Direct Marketing, 56 (3). 38. Sahin, Inayet. (2003). Islamic Schools and Commercialism: Problems and Solutions. Retreived December 22, 2003 from http://www.4islamicschools.org/images/sahin-Islamic%20Schools%20and%20Commercialism.doc Strasburger, Victor. (2001, June). Children and TV Advertising: Nowhere to Run, Nowhere to Hide. Journal of Developmental & Behavioral Pediatrics, 22. 185-187.