Evaluation of the strategies undertaken by Virgin Group during the 1980s and 1990s under the leadership of Richard Branson

S E C T I O N A 1(a). SWOT analysis for the Virgin Group in the late 1990s STRENGTHS Core competences analysis has revealed about the Virgin Groups' strengths (see appendix 1,p.15; core competences analysis). The management of external linkages provided funds to support businesses cash hungry and the management of internal linkages critically underpin the organisation's competitive advantage. ( see appendix 1,p.15; managing linkages). The strategy applied by Virgin prevented the company from loosing …showed first 75 words of 4372 total…

…showed last 75 words of 4372 total…Mergers and Acquisitions, Prentice Hall 3.<Tab/>Terrence E. Cooke (1986) Mergers & Acquisitions, Basil Blackwell 4.<Tab/>Sue Briley &Dan Muzyka (1997) Mastering Entrepreneurship, Financial Times: Prentice Hall 5.<Tab/>James A. Fairburn & John A. Kay (1989) Mergers & Merger Policy, Oxford University Press 6.<Tab/>Dennis C. Mueller (1980) The Determinants and Effects of Mergers, International Institute of Management