Final Marketing Plan, Victoria Secrets

Final Marketing Plan <Tab/>Marketing is a crucial part of any new product line. A well researched, innovative marketing plan is a must when planning a successful product launch. This final marketing plan for Victoria's Secret Lil' Devil's line of men's-wear incorporates all the necessary steps involved in a successful marketing plan and product launch. Organizational Overview Victoria's Secret is the leading specialty retailer of lingerie, operating more than 1,000 stores across …showed first 75 words of 6289 total…

…showed last 75 words of 6289 total…Markets. Women's Wear Daily, (June 14, 2004). Moon, Y. (2005, May 5). Break Free from the product life cycle. Harvard Business Review, 5, 86-94. Retrieved May 11, 2005, the EBSCO database Navratil, W. (2003, September 7). Skinny on Skivvies: They're Important. Daily Press, Final Edition(September 7, 2003), . Volker, M. (1997). Business Basics for Engineers. . White, C. (2004). Victoria's Secret Lingerie, A Brief History. Retrieved April 24, 2005, http://www.lingeriebrasandthongs.com Yahoo! Web site offers company profiles of publicly traded companies. Retrieved April 26, 2005, http://biz.yahoo.com/ic/104/104463.html