Give an account of Bob Horner's career in Japanese baseball. Why have American players and managers had such limited success in Japan.?

Former Atlanta Braves slugger and the first American all-star to play in Japan during the prime of his career was Bob Horner. His brief career was with the Yakult Swallows. This was the inspiration for the first chapter of Robert Whiting's celebrated book You Gotta Have Wa. He was just 29 years old when he joined the Swallows, Horner's admission into Japan caused somewhat of a media stir. Since he was given the jersey number 55 the …showed first 75 words of 541 total…

…showed last 75 words of 541 total…Japan were viewed as outsiders. The Japanese have a word that was used towards them "gaijiin" which means foreigner. This term was thought to be offensive considering the importance on "wa". An outsider usually has no place or meaning in Japanese society. American players are known for their individualism on the field. This is an immediate insult towards their team and an interruption of the teams "wa", and this sort of behavior was not tolerated.