Global Branding stratergy group report for Lego.

Contents 1.<Tab/>Executive Summary.............................................................<Tab/>2<Tab/> 1.1.<Tab/>Company Introduction<Tab/>................................................<Tab/>6 1.2.<Tab/>Industry Surveys.......................................................<Tab/>6 2.<Tab/>Understanding Global Strategy Readings................................. 7<Tab/> 2.1.<Tab/>Industry Globalization Drivers.......................................<Tab/>7 2.2.&…showed first 75 words of 15197 total…

…showed last 75 words of 15197 total…gt;Japan 10)<Tab/>Customer Service:<Tab/><Tab/><Tab/><Tab/>Japan 7.<Tab/>Competitive Strategy Competitors:<Tab/>Hasbro, Mattel and Bandai Strategy:<Tab/>To leverage on LEGO brand as a branded house and use the interactive version for the new digital age. Exhibit 3. Brand Leadership