Holden purchase. A description of my buying decission process when purchasing a holden astra

The Holden Astra With a bumper sticker saying, "I'd rather push my Ford than drive a Holden", the 1988 Holden Astra came bearing down Albany highway, making a solid 110 km/h. Suddenly, and for no good reason the breaks were slammed and the hand break was pulled, wrapping the car nicely around a pole. The driver, none other than Obi, was drunk, and the owner of the car, which was me, was on holiday in Pakistan. …showed first 75 words of 814 total…

…showed last 75 words of 814 total…satisfied with my car, and the way it preformed. Yet a better follow-up should usually be applied, even though it was a used car. As a conclusion we can see that I had a lot of involvement in the decision making when I bought this car. The involvement from marketers varied for the five different steps, where some did a good job of influencing in some steps, while I had little influence in other steps.