Integrated Marketing Communications (IMC) and Marketing Comparison

Introduction Integrated Marketing Communications (IMC) is defined as: "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company selects and implements an IMC campaign, that company can focus all of its advertising and promotional efforts towards delivering the same united message and reaching …showed first 75 words of 1052 total…

…showed last 75 words of 1052 total…for some of America's most recognized brands and companies. References: The Foundation Center. "What is cause-related marketing?". 2006. http://fdncenter.org/learn/faqs/html/cause_marketing.html Dana Gray, MS, APR. University of Phoenix, Tulsa Campus.March 7, 2006. DQ response. Carter McNamara, MBA, PhD, Copyright 1999, Authenticity Consulting, LLC. Strategic Planning (in nonprofit or for-profit organizations) http://www.managementhelp.org/plan_dec/str_plan/str_plan.htm Susan Solomon | July 28, 2004. Brand Journalism: A Field Day for Web Marketers