International Marketing - a HK Hi-Tech wireless product in France

INTRODUCTION The aim of this essay is to identify the key factors necessary for marketing success & suggest an approach for Strawberry's wireless communications solution launching in France. Indeed, mobile email access has been a longstanding challenge for most organizations and people who are always on the go. In order to allow remote access to business and personal email, mobile professionals and IT departments have been forced to live with an imposing range of …showed first 75 words of 2619 total…

…showed last 75 words of 2619 total…firms: a quadrad analysis", Journal of Marketing, Vol. 57, January, pp. 23-37. -<Tab/>Keith, R.J. (1960), "The marketing revolution", Journal of Marketing, Vol. 24, January, pp. 35-8. -<Tab/>Porter, M.E. (1980), "Industry structure and competitive strategy", Financial Analysts Journal, Vol. 36, July/August, pp. 30-6. -<Tab/>Porter, M.E. (1985), "Technology and competitive advantage", The Journal of Business Strategy, Vol. 5 No. 3, pp. 60-78. APPENDIX