"Introduction to Marketing" Definition Why is it studied How it is done

<Tab/><Tab/><Tab/><Tab/>Marketing Marketing is part of all of our lives and touches us in some way every day. To be successful each company that deals with customers on a daily basis must not only be customer-driven, but customer-obsessed. The best way to achieve this objective is to develop a sound marketing function within the organization. To …showed first 75 words of 1073 total…

…showed last 75 words of 1073 total…for the necessary service and follow-up to ensure customer satisfaction after the purchase How is Marketing Done? According to Peter F. Drucker If we want to know what a business is, we have to start with its purpose. And its purpose must lie outside the business itself. In fact, it must lie in society since a business enterprise is an organ of society. There is one valid definition of business purpose: to create a customer.