KMart Case Study: SWOT, strategic decisions.

The strategic decision of Kmart lead by chairman and CEO Charles C. Conaway, is one of the strengths of Kmart corporation. Strategy-oriented decision problems address such questions as "How can Kmart respond to the challenges of the industry leader, Wal-Mart?" and "How can Kmart remain competitive in the retail market?" I honestly did not realize Kmart had any strengths at this point of the discount retail industry. The Kmart in my town, with a population …showed first 75 words of 607 total…

…showed last 75 words of 607 total…money in a certain store which will be extremely difficult with threats of layoffs, personal bankruptcies at all-time high and general financial difficulties. References: <Tab/><Tab/><Tab/><Tab/> Paoletta, Michael and Chris M. Walsh. Kmart and Target Ads Get Hip With Under-The-Radar Acts. Billboard Magazine; Volume 117 Issue 33 August <Tab/>13, 2005. Retrieved August 26, 2005 from Business Source Elite.