Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.

Title: Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.
Category: /Business & Economy
Details: Words: 3689 | Pages: 13 (approximately 235 words/page)

Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.

TO:Will Fleming From:Antony Clark Module:Integrated Marketing Communications RE:Kraft Foods Abstract In light of recent findings relating to child obesity, Kraft foods have taken steps to 'diffuse the obesity time-bomb' through implementing ethical initiatives based in the following areas: Product nutrition Marketing practices Consumer information Public outreach and dialogue The following marketing plan is based upon Chris Fill's Marketing Communications Planning Framework (2002). The intention of the plan is to use integrated marketing …showed first 75 words of 3689 total…

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…showed last 75 words of 3689 total…national statistics http://www.yourcounty.co.uk/business/busnewsarchive/171203b5.html 14. www.overture.com 15.http://www.carltonscreen.com 16. www.peakvision.net 17. http://www.ipcmedia.com/frameset.html 18. www.ipm-uk.com 19. www.miceideas.com 20.http://www.switch-web.co.uk/ Bibliography Marketing Communications, Chris Fill, Second edition, Prentice Hall, ISBN:0-13-010229-6 CIM Course book, IMC, Chris Fill, 2003-2004, Butterworth Heinemann, ISBN: 0-7506-5963-7 Internet Marketing, Chaffey, Mayer and Johnston, 2000, Prentice Hall, 0-273-64309-6

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