Levi Strauss Strategic Choices

Levi Strauss is the largest apparel company in the world, with annual sales of $7.1 billion in 1996. It produces and markets jeans and casual sportswear in the United States and more than 60 other countries. Thirty-nine percent of its revenues and 60% of its pretax profits came from abroad in 1990. It has successfully marketed its jeans to foreign consumers in Europe, Asia, and Latin America. It bases its success on a unique global strategy that refocuses attention on …showed first 75 words of 416 total…

…showed last 75 words of 416 total…Link computer system. This system allows retailers to transfer sales and inventory data from bar-coded clothing directly to Levi's central computers. The data are analyzed and used for restocking retail outlets, production scheduling, and inventory management. By orchestrating a wide range of variables including product design, manufacturing systems, advertising, computerized control systems, and organizational structures Levi Strauss has established a successful global business. It developed global competitive advantage by integrating operations in many different countries.