Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology

Introduction Marketing research comprises one of the most important and fascinating facets of marketing (Malhotra and Birks (2003: p2)). "It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; and to improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective" (Malhotra and Birks (2003: p6)). …showed first 75 words of 2646 total…

…showed last 75 words of 2646 total…enthusiasts prepare to meet Nokia's N-Gage', RCR Wireless News, 22(40) Reinhardt et al (2003) 'Nokia's Big Leap', Business Week, (3853) Ball (2003) 'What's it like to be N-Gage'd?', Electronics Weekly, (2127) Wahl (2003) 'Nokia N-gages Nintendo', Canadian Business, 76(22) Datamonitor (Nov 2003) 'Sony Ericsson Mobile' Company Profile, www.datamonitor.com [Accessed: 03/02/2004] Pyke (2003), 'Getting the most out of your qualitative research', Marketing Magazine, 108(32) Dolan & Ayland (2001) 'Analysis on trial', International Journal of Market Research, 43(4) Key Note Market report (2003), 'Mobile Phones', Key Note