Marketing

Generally we consider a company has failed if "it does not meet the objectives set for it by its stakeholders, or if it produces outputs that are considered undesirable by those associated with it." (Thompson, 2001, P.622) Same as the success of companies, the reasons for company failures also vary, and sometimes the same reason for a company's success could be the cause for another company's failure due to the different implementation process or the influence …showed first 75 words of 1657 total…

…showed last 75 words of 1657 total…Summer Edition, 1997. Boone, L.E., Kurtz, D.L. (1999) Contemporary Marketing. Harcourt Brace & Company, United States of America Ashman, H. & J. H. Beckley. Description of the development and evolution of a fully integrated system for qualitative and quantitative understanding of consumers. The 5th Pangborn Sensory Science Symposium, Boston, MA, July 2003. Chiesa, V. (2000). Global R&D project management and organization: a taxonomy. Journal of Product Innovation Management. Vol, 17, No. 5 (Sept), 341-359.