Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)

Company Description: GOD is now a fast-growing furniture and furnishings company brand in Hong Kong. They describe them as "More Than Just a Furniture Store". GOD is the phonetic sound of the Cantonese slang "to live better" which a basic human desire all around the world. The founder of GOD - Douglas Young and Benjamin Lau opened the first GOD store at Ap Lei Chau in 1996. Within 2 years, two more shops opened in Central and …showed first 75 words of 1601 total…

…showed last 75 words of 1601 total…with high quality at relatively low prices, IKEA drives tough bargains with its suppliers in order to employ lowest cost suppliers of raw and semi-finished goods from all over the world. IKEA Also, their products developers seek out manufacturers who can produce in the most cost-effective way and designers always work with solutions that result in a low price. This cost-focused supply chain model results in getting the goods with cheapest price and good quality.