Marketing Audit Subway
Title: Marketing Audit Subway
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2779 | Pages: 10 (approximately 235 words/page)
Marketing Audit Subway
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2779 | Pages: 10 (approximately 235 words/page)
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OpportunitiesThreats
*Take advantage of health craze - low carb and Atkins items
*Room for growth in the sandwich market
*Introduce breakfast or late night menus
*Expand into non-traditional store locations (i.e. convenience stores, universities and other consumer settings)*Low barriers to entry (low startup costs - many can participate in the sandwich market
*Low profit margins
*Competition who offer similar menu items
*Franchisees vs. franchisers (fight over business control)
