Marketing Case Study - Blue Dolphin Restaurant.

1.0 Product Information 1.1 Product Description After careful analysis, JBT Enterprise's has decided to design a marketing plan for one of its new restaurants located on the tropical Hamilton Island, Queensland. 'The Blue Dolphin', is a five-star ocean themed restaurant located at the entrance of the beautiful Hamilton Island Marina. The distinguishing feature of The Blue Dolphin is its unique underwater dining arrangement. This offers a spectacular view of the natural sea-life situated at the gateway to …showed first 75 words of 3197 total…

…showed last 75 words of 3197 total…and enjoy the fact that their kids have grown up and moved on. 60-above<Tab/>The members of this group are generally retired; consisting of pensioners who have invested a lot of time into saving for a holiday. Also evident, are the retired versions of the 'early successor' and the 'late successor'. These retirees tend to have enjoyed a high income and have enough money to indulge in an expensive vacation.