Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.

Objective Roscoe Foods has found a viable market opportunity within the Salsa industry. Using current marketing conditions, forecasts, and a highly customized attack strategy, Roscoe Foods can quickly brand itself as a leading provider of Salsa products. Product Positioning Roscoe will identify itself with sports fans and market its product as a "Sports" salsa. <Tab/>Positioning in the U.S. markets will be attained through event advertising and athlete endorsements. …showed first 75 words of 885 total…

…showed last 75 words of 885 total…a higher price on our end will indicate a better product to a potential consumer. Coupled with various price giveaways and a successful chef as the creator, our sales should stay consistent. Conclusion Roscoe Foods has found an excellent market opportunity within the Salsa industry. Using our strong attack strategy which contains a world-famous chef, sports placement, product giveaways and customer satisfaction testing, Roscoe will quickly brand itself as a leading provider of Salsa products.