Marketing Colorado Springs
Title: Marketing Colorado Springs
Category: /Society & Culture/Education
Details: Words: 3761 | Pages: 14 (approximately 235 words/page)
Marketing Colorado Springs
Category: /Society & Culture/Education
Details: Words: 3761 | Pages: 14 (approximately 235 words/page)
TABLE OF CONTENTS
1.0 Executive Summary 1
2.0 Situation Analysis 2
2.1 Market Summary 2
2.1.1 Market Demographics 2
2.1.2 Market Needs 3
2.1.3 Market Trends 3
2.1.4 Market Growth 3
2.2 SWOT Analysis 4
2.2.1 Strengths 4
2.2.2 Weaknesses 4
2.2.3 Opportunities 5
2.2.4 Threats 5
2.3 Competition 5
2.4 Product Offering 5
2.5 Keys to Success 5
2.6 Critical Issues 6
2.7 Historical Results 6
2.8 Macro environment 6
3.0 Marketing Strategy 6
3.1 Mission 7
3.2 Marketing Objectives 7
3.3 Financial Objectives 7
3.4 Target Markets 7
3.5 Positioning 8
3.6 Strategies 8
3.7 Marketing Mix 8
3.7.1 Product Marketing 8
3.7.2 Price 8
3.7.3 Promotion 8
3.7.4 Service 8
3.8 Marketing Research 9
4.0 Financials 9
4.1 Break-Even Analysis 9
4.2 Sales Forecast 9
4.2.1 Sales Breakdown ?Mail, Web Direct Sales and Convention Participation 10
4.2.2 Sales Breakdown ?Second Contact 10
4.2.3 Sales Breakdown ?…showed first 75 words of 3761 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
…showed last 75 words of 3761 total…employers and the infrastructure they require to be successful.
5.4 Final Statement
EDC is a community-based organization, funded by the community, benefiting the entire community.
Works Cited
Zikmund, W., & d扐mico, M. (2001). Marketing. South-Western College
Publishing: Cincinnati, Ohio.
Laden, Rich (2003, October 25). Development Official Leaving: Changes needed,
recruiter says. Colorado Springs (Colorado) Gazette.
Retrieved October 13, 2003, from http://www.coloradosprings.org/
Economic Development Corporation (EDC) Marketing CD
Economic Development Corporation (EDC) Report on the Ec
