Marketing Communication Plan for "Chocolate Heaven".

Contents 1.0 Introduction<Tab/>2 2.0 Chocolate Heaven<Tab/>2 2.1 The UK chocolate confectionery market<Tab/>2 2.2 Competition<Tab/>3 2.3 Segmentation<Tab/>4 3.0 Objectives<Tab/>8 4.0 Strategy<Tab/>9 5.0. Tactics<Tab/>10 Project: Chocolate Heaven<Tab/>10 6.0 Control<Tab/>11 6.1 Qualitative Methods<Tab/>11 6.2 …showed first 75 words of 4505 total…

…showed last 75 words of 4505 total…as their needs and wants, to improve and update the product, in order to appeal to both existing and potential customers. 7.0 References & Bibliography *<Tab/>P.R. Smith, Marketing Communications, An Integrated Approach, 3rd Edition, 2002 *<Tab/>P. Kitchen, Marketing communications: principles and practice, 1999 *<Tab/>W. M. DeLozier, The marketing Communication Process, McGraw-Hill, 1976 *<Tab/>Mintel boxed chocolate report December 2002