Marketing Essay: How to do a SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It's a four-part approach to analyzing a company's overall strategy or the strategy of its business units. All four aspects must be considered to implement a long-range plan of action. In order to swat the competition you need to understand SWOT. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It's a way to analyze a company's or a department's position in the market in relation to its …showed first 75 words of 752 total…

…showed last 75 words of 752 total…interesting trends? Is your company positioned to take on those trends? * Is your company entering new markets? * Is your company advanced in technology? THREATS: Check out what your competitors are doing and assess other potential challenges * What obstacles do you face? * What is your competition doing? * Are the required specifications for your products or services changing? * Is changing technology threatening your position? * What policies are local and federal lawmakers backing? Do they affect your industry?