Marketing Mix - Describe the elements of the marketing mix. MKT/421

Introduction Marketing mix is the s ....What is Marketing? Well so far my understanding from the information I have reviewed in regards to marketing, is that marketing is the basic process by which a product or service is determined, then it is priced, promoted, and distributed to consumers. Overall the marketing of a product is the defining action in which a company determines what needs have to be met in order to get the product …showed first 75 words of 581 total…

…showed last 75 words of 581 total…Jerome McCarthy McGraw-Hill/Irwin, 2004 New York, NY Marketing (8th ed.) R. Kerin, E. Berkowitz, S. Hartley, & W. Rudelius McGraw-Hill/Irwin, 2006 New York, NY Marketing Management, 12/e P. Kotler & K. Keller Pearson/Prentice Hall, 2006 Upper Saddle River, NJ Marketing: An Introduction G. Armstrong & P. Kotler Pearson/Prentice Hall, 2005 Upper Saddle River, NJ International Business: Competing in the Global Marketplace (4th ed.) C.W.L. Hill McGraw-Hill/Irwin, 2003 New York, NY