Marketing plan for Volkswagen -New beetle Cabriolet

Executive Summary This document is a marketing plan for Volkswagen -New beetle Cabriolet, effective for the years 2004 to 2005. The objective of this plan is to recommend strategies that launch the New beetle Cabriolet. Volkswagen's market share is growing and it is standing in 9% market share in the global car market. And we want to position the Volkswagen brand as a global leader in the quality car market. <Tab/>The environment and …showed first 75 words of 3270 total…

…showed last 75 words of 3270 total…http://bulletin.ninemsn.com.au/bulletin/eddesk.nsf/All/12204BAA0AFF23F4CA256CE2001527D6 (ART OF THE AUTOMOBILE) Volkswagen is not only concentrating on optimising drives. In association with the mineral oil industry Volkswagen is also accepting the challenge of developing new fuels. This will create a tremendous potential for improvements. The objective is to replace fossil fuels by renewable sources of energy. This will actively protect our climate and preserve our limited resources.