Marketing planning.

INDUSTRY PROFILE The Soaps and Detergents Industry is characterised by a number of small scale manufacturers at one end of the spectrum and large MNC's at the other end. Like many other countries in the world, two players dominate the Detergents market with the rest being small or marginal players in the overall market. In India, as seen in the pie chart, the detergents market is dominated by Nirma and Hindustan Lever. The market for …showed first 75 words of 2994 total…

…showed last 75 words of 2994 total…detergent and as 21% of its revenue is generated from different versions, it has tremendous growth potential. REFERENCES: 1.<Tab/>www.agencyfaqs.com 2.<Tab/>www.blonnet.com 3.<Tab/>www.economictimes.indiatimes.com 4.<Tab/>www.hll.com 5.<Tab/>www.indiainfoline.com 6.<Tab/>www.nirma.co.in 7.<Tab/>www.mediatreks.com