Media: this is an essay about the role and influnces of the media of today and how it is controlled, the history of the media and the media today

The Roles and Influence of the Media This is an essay to discuss the roles and influence of the media in modern Britain. In this essay I will be looking at some sociological theories that are put forward on how the media effects our daily live. Media can be described in various way Marshall McLuhan a media theorist view of media is that the "the medium is the message" (http://mediatalk.guardian.co.uk/WebX?50@6.…showed first 75 words of 2119 total…

…showed last 75 words of 2119 total…the means of appealing to their desires and needs, must be examined in contrast with the notion that "every one is free". Meaning that the mass media's audience can resist being controlled, simply through choice. An individual always has the option of simply not watching that programme or not reading that particular newspaper. An individual makes the choice, and the selection that is made will merely underpin the views and inclinations that they already have.